Ramadan Marketing Campaigns: Practical and Effective Tips

Ramadan and Eid represent the most dynamic marketing seasons in the Arab region. In Saudi Arabia and the United Arab Emirates, 60% of consumers plan their shopping during Ramadan, with similar patterns observed across the Levant and North Africa. As families gather and social platforms flourish, brands gain golden opportunities to connect with their audiences during the blessed month.

In this article, we share practical tips to highlight your products and services during this special season.

When Do Purchase Decisions Peak During Ramadan?

Across Arab countries, from Sha’ban through Ramadan and Eid al-Fitr, consumer purchasing behavior rises annually. Demand increases significantly in the last week of Sha’ban, peaks in the first days of Ramadan, and surges again in the final ten days as Eid approaches.

Effective Marketing Tips During Ramadan

Consider Browsing Times

Ramadan reshapes digital consumption patterns. Engagement shifts from daytime scrolling to late-night interaction, particularly in the hour before Iftar and after Taraweeh prayers. Campaign timing during this season is performance-critical.

Browsing Peak Behaviour: Before Maghrib and after Isha prayer.

Avoid Digital Downtime: Iftar time.

Key Platforms for Featuring Your Product or Service During Ramadan

Diversify Sales Channels

Social media and traditional media overflow with Ramadan ads. Therefore, leverage multiple tools to stand out amid fierce competition. Present your product creatively, use relatable language, and address relevant pain points to significantly boost sales.

Clear Product + Clear Solution + Relevant Content + Strategic Timing

Link Your Product to the Season

Shopping malls fill with customers seeking post-Iftar and Taraweeh purchases like clothing, sweets, and accessories. Account for this behavioral shift—every season has its needs. Campaigns that respect late-night hours and urgent customer needs (like Eid morning preparations) achieve stronger engagement.

Use Clear Messaging

Seasonal marketing thrives on authenticity and clarity. Notice major campaign taglines:

High-Impact Marketing Messages

Leveraging trending themes helps deliver marketing messages quickly and cost-effectively. Most Ramadan campaigns focus on philanthropy, family gatherings, and neighborly kindness, tying these themes to products, services, and offers.

How to Link Ramadan Messages to Your Product/Service (Case Studies)

Acts of Charity - Aramex

By linking its renowned delivery services to the genocide in Gaza, Aramex turned shipments into aid parcels. This campaign garnered over 5 million views across 40+ countries and launched a campaign website to embed a peace message, allowing users to download recordings of campaign phrases for wider reach.

Family Gatherings - IKEA

IKEA blended furniture assembly with family unity, delivering a simple message of togetherness for all ages, reinforcing its modular product ethos.

Your Neighbor - HungerStation

In the UAE, per a McKinsey report, Ramadan food delivery demand drops 88% due to home cooking. HungerStation countered with a fresh campaign redefining its relationship with ideal customers via “Your Neighbor,” positioning itself closer to users through warmth and belonging.

Investing in Your Children - Boubyan Bank

Boubyan Bank Kuwait broke conventions in its 2024 Ramadan campaign, centering on unique life decisions with the message #ListenToThem to bridge generational views. It smartly balanced lead generation from Gen Z with loyalty from existing customers via student lending services.

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Written by: Abdullah Ammar
Edited in January 2026

Ramadan Marketing Campaigns: Practical and Effective Tips